The design featured is a poster design for the 2023 ascenders exhibition in New York for the Type Directors Club. The letter feature in the poster is W, and was created on the concept of wavelengths, and how people exist on different wavelengths. Along with the use of a bright and bold colour palette for a vibrant and fun poster to catch the eye of people who may just be passing by. I am currently thinking of beginning a drop cap series of these layered, three-dimensional letters, to continue exploring letterforms and different colour combinations.
Process Work
The Process for creating the final W through different variations and playing with the focus and type layout on the poster, along with the focused W.
A Maclaren Design 